Recognizing successful young women in Britain. The Women of the Future Awards, founded by Pinky Lilani CBE DL in 2006, were conceived to provide a platform for the remarkable female talent in the UK. The awards recognise the inspirational stars of tomorrow across diverse sectors. HRH The Countess of Wessex is our Global Ambassador, Cherie Blair is patron of the WOF Awards and Sir John Peace, Chairman of Burberry and Standard Chartered is Chairman of our Awards judging panel.